129 years in business, still experimenting with social media

Louisville Slugger, the giants in the manufacturing of baseball bats and other accessories has a history of 129 years in the market. World’s most preferred baseball bats are certainly coming from Slugger. Being in the market for more than a century, company has quite good number of loyal customers too. Being in a position far ahead of its competitors, Slugger has no need to worry about the future too. Still it entered in social media campaigning.

This move is aimed to catch up with the younger generation who are more tech savvy. Many new companies are entering in the market and are vigorously engaged in campaigning through different media. Company might have thought that slowly these new players may cut into their share in the market. They have come up with fan pages where they request the baseball players to narrate their motivating moments in their life as baseball players. Besides, it facilitates to personalize a banner with their photos and to post it in the fan page.

This decision of a corporate giant who is the undisputed leader in the industry for over a century clearly points to the significance of internet marketing in today’s world. When your established brand name and other modes of advertising will certainly fetch you business, you need to be in tune with the changing trends in the market. When the world moves high tech, you should also follow the suite or else will lose a lot. You may not notice the erosion of soil beneath your feet and when the sales graph start going down deeply, you may feel helpless to recapture the lost position.

Prevention is always better than curing and it is same in the case of business too. You should be wise enough to foresee the future, study the present and research in the past to design a suitable marketing strategy. And there is no doubt that internet will play an important role in marketing in the near future. It is always better to be prepared to face a challenge in the future. By initiating internet marketing today for your business, you can be a forerunner tomorrow.