THANMATHRA The Creative People: Online Marketing, an Effective Marketing Strategy ...

THANMATHRA The Creative People: Online Marketing, an Effective Marketing Strategy ...: When the concept of internet marketing came up, it was mainly adopted by the consumable industries such as apparels, cosmetics etc. Many s...

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Online Marketing, an Effective Marketing Strategy for Heavy Engineering Industries

When the concept of internet marketing came up, it was mainly adopted by the consumable industries such as apparels, cosmetics etc. Many service industries such as tourism and hospitality industries also take the advantage of online marketing. On those days the assumption was that only these types of industries which are dealing directly with the end customer can avail benefits out of online marketing. Some prejudiced prevailed in the minds of marketing gurus too supported this assumption.

Online marketing helps to reach a wide range of customers and consumable products usually have the maximum number of customers. Internet is the best medium to reach maximum customers and thus the products can be advertised effectively. Here the customers are common people and most of them will be influenced by the advertisements. Hence online marketing is effective.

However in the case of heavy engineering industries, the end user will be a company or any other organization and the people who are responsible for taking a decision about the purchase will be high professionals who will not get influenced by attractive advertisements so easily. Secondly, each customer will have their own specification for the products he plans to buy and only those products which meet with the specifications can try to bid. Finally, the number of customers is limited and it is very easy to reach them personally.

These were the arguments of marketing professionals to reject the proposals for online marketing. They also pointed out that only a professional who knows in and out of the products can sell heavy engineering products as the talk will be more technical here. As the time passed even this concept too changed and more and more heavy engineering companies are trying their luck with online marketing. There are several advantages for online marketing over the conventional type of marketing. Or, it can provide a proper support for the conventional type of marketing.

Websites have become a necessity for any organizations nowadays and it has been a habit among people to depend on search engines to find out products they plan to buy. Here the page ranking will help you to figure in one of the topmost positions in the search results. When you are in the top position, your website will attract more visitors and the chance of converting more people as your customers is high. Here a professional SEO company can help you.

Secondly, the industrial sector all over the globe is developing fast and new industries are coming up almost every day. At this situation, there will be more prospective buyers for your products too. When you totally depend on the conventional types of marketing, you may not be able to reach this new chunk of customers. Here the internet marketing will help you in more than a way.

·         When the high page ranking will provide you a good online presence for your products, you will attract many new customers.

·         You can popularize your products through various options provided by different social media sites. A professional company can help you in this. When your products are popular, the prospective customers all over the world will certainly give a try.

·         Usually, the companies involved in online marketing will have a good collection of email ids. Here you can communicate with your prospective clients as well as existing clients in an effective way. For example, a company engaged in manufacturing drilling rigs and mining equipments can regularly in touch with the drilling contractors and mining companies by providing latest update about the happening in their field. This will certainly keep your company name alive in their memories and they will consider your name too when they have a requirement next time. A professional company who has enough experience in organizing online campaign can help you here too.

·         The professionals or the technical people will be interesting to know the latest developments in the related technology. You may start providing such information using your blogs regularly. This will certainly develop goodwill for your company as well as improve the brand image too.

There are many more strategies to improve your business through online. You may contact us at thanmathracreations@gmail.com for more details.

Use Internet Marketing to Improve Your Holiday Business

Holidays are fast approaching and business organizations are up in hands to encash the holiday shopping fever. However, there is bad news for the shop owners that the holidays are lesser in this year. Usually the holidays starts from the day of thanks giving and ends with Christmas. This year it starts on November 28^th which means that there will be only 28 holidays in the place of 31 days they enjoyed last year. This put extra pressure on the shoulders of business people who are already tired with planning new marketing strategies.

Here the internet marketing strategy will work for them. At a time when most of the people, especially those who live in cities depends more on internet for business transactions, it is better to create a good online image for your products well before the holidays start. You can go vigorously on social media networks to advertise your products. If a bit of talent and professionalism is exhibited you can advertise your products more effectively for a lesser price. Instead of opting out for paid advertisements, fan page postings and twitter will be more effective. The main reason is that the people will always give preference to a personal suggestion than a commercial one. Secondly, by regular posting and tweeting you can keep your name (Product’s name) alive in the minds of people. Finally, such postings will give you a chance to interact with your prospective clients and you can build a personal rapport with them. This will certainly help you during the holiday shopping fever.

Another option to popularize your product is content marketing. You can make use of many websites that offer free publishing of articles on various subjects. When you post an article in a related category in any of these sites, you can provide back links to your website. The articles should not be of promotional in nature but it should mention something about your product vaguely. Thus you can build up product image and at the same time you can increase your website’s page ranking too. Blogs, press releases, classifieds etc can be used to boost the image of your products in the world of internet.

As the holidays are fast approaching, this may be the right time to begin with. There are many professional companies who can help you in this regard. The small investment you are putting today will certainly get you more returns during the coming holidays.

You may contact at thanmathracreations@gmail.com for more ideas

Digital Advertising goes high

Advertisement is the most important thing in the promotion of any types of business and different means have been practiced thorough years to advertise different products and services. Apart from traditional methods of print media advertisements, issue of pamphlets, notices etc are also considered as effective advertisements once. However, after the arrival of television, TV ads turned to be more effective.

There a quite a good number of television channels and this made advertisement through TV effective. When people got a chance to view motion pictures in their drawing room, most of the people got addicted to it and TV viewers have increased in number. This facilitated the spread of advertisement to a good number of public. Though, in the beginning it was the manufacturers of cosmetics and textile were the people who concentrated more on television ads, later almost all types of industries found it to an effective media to communicate with the customers.

After the arrival of internet, the scenario has changed a lot. Internet turned to the best media for advertisement as its reach is wider than television networks. Moreover, the developments in web technology and internet technology made almost everything possible through internet. This again increased the popularity of internet.

Slowly, business organizations started advertising in internet too. There are many advantages for advertising on internet. The first one is its global reach and the second one that it facilitates a two way communication with the customer too. Both these advantages attracted the marketing people.

Today, digital marketing has considered the best strategy to market a product or service and in this situation internet advertisements gained more popularity. According to a survey conducted by PwC, the digital marketing revenue has crossed 500 billion pounds last year. Going with this trend, we can assume that the digital advertising has been approved as an effective method of advertising.

There are different types of digital advertising. Though there are different types of paid advertisements, there are many free advertisement chances too in internet. Article posting directories are one such thing where you can post articles related to your area of business and then provide a back link to your website to attract more customers. Actively participating in many forum discussions and in social media site etc also will help you to boost your image. Many professional companies such as Thanmathra Creations help you in this area for a reasonable price.  

Rich and the Famous, Influenced by Social Media

A recent survey conducted by LinkedIn and Cogent Research revealed that almost 90% of the elite class are very active in Social media and they are highly influenced by them.  The mass affluent consumers (as this rich class with an asset of $100K to $1M as liquid cash is called in marketing terminology) take many important decisions depending on various suggestions, comments and reports coming in such media. This revelation underlines the importance of internet marketing once again.

The profession of marketing has undergone several changes in its structure and shape. The process of evolution is now reached in internet marketing. The evolution may continue further, but it is necessary to be in tune with the prevailing trends to be successful in business. That is the reason for many giants such as Mazda, Coca-Cola etc to enter into this area.

When the internet marketing evolved as a marketing technique, very few takers were there for it. In the initial stages, when internet marketing was limited to sending emails to people, it seemed to be ineffective. More than that, many corporate giants believe this strategy of sending mails to individual is something that may affect the image they created in the market. They feared that such an attempt will show them in a poor light. On those days, the companies were competing with each other in spending more money on television advertisements and on hoardings. They were spending more money on creating brand awareness. In such a world of money and glamour, internet marketing which did not had a glamorous appearance or richness got ignored by the big players. However, the internet marketing has gone through a phase of metamorphosis and grown to the present state where it enjoys a wide acceptability.

The new revelation of the survey will make the internet marketing more energetic. Experts in this area are busy with knitting new strategies to capture the mass affluent consumers. Finance, fashion, cosmetics, electronic Industries are aiming to this range of customers and planning big changes in their strategies in internet marketing.

This will bring much more positive changes in internet marketing in the near future.

129 years in business, still experimenting with social media

Louisville Slugger, the giants in the manufacturing of baseball bats and other accessories has a history of 129 years in the market. World’s most preferred baseball bats are certainly coming from Slugger. Being in the market for more than a century, company has quite good number of loyal customers too. Being in a position far ahead of its competitors, Slugger has no need to worry about the future too. Still it entered in social media campaigning.

This move is aimed to catch up with the younger generation who are more tech savvy. Many new companies are entering in the market and are vigorously engaged in campaigning through different media. Company might have thought that slowly these new players may cut into their share in the market. They have come up with fan pages where they request the baseball players to narrate their motivating moments in their life as baseball players. Besides, it facilitates to personalize a banner with their photos and to post it in the fan page.

This decision of a corporate giant who is the undisputed leader in the industry for over a century clearly points to the significance of internet marketing in today’s world. When your established brand name and other modes of advertising will certainly fetch you business, you need to be in tune with the changing trends in the market. When the world moves high tech, you should also follow the suite or else will lose a lot. You may not notice the erosion of soil beneath your feet and when the sales graph start going down deeply, you may feel helpless to recapture the lost position.

Prevention is always better than curing and it is same in the case of business too. You should be wise enough to foresee the future, study the present and research in the past to design a suitable marketing strategy. And there is no doubt that internet will play an important role in marketing in the near future. It is always better to be prepared to face a challenge in the future. By initiating internet marketing today for your business, you can be a forerunner tomorrow.  

Use social networking sites wisely to enhance your brand image

Social networking sites have been started as a platform to meet people and discuss ideas. It has evolved a lot in its function as a meeting place to an effective media for communication. Many corporate companies are using the service of such sites to enhance their brand image.

When these sites were emerging as a media for advertisement, there was a misconception that it will be useful for products which are non-durable. Industries engaged in the production of Textiles, cosmetics, fashion accessories were the first one to display ads on these sites. Shortly service providers entered this area. Later on every industry started using the service of these media to enhance their brand image as the concept of advertising has changed. Earlier advertisements were meant to sell products or services directly to the customer. As the time passed, this concept also changed. Advertisement mainly aiming at promoting the brand name presently which will attract customers automatically. That could be the reason for many corporate entering into different social service activities too.

National Express, one of the leading public passenger transport company earned a unique honor in this area with their facebook fan page receiving 1, 00,000 likes which is the first time achievement of a company engaged in transporting. Presently they have more than 20,000 twitter followers too. Company is planning to use this opportunity to give publicity to their social activities such as children cancer charity help etc. It will use the service of this fan base to spread words about special offers and packages offered by the company from time to time. Thus, they feel that they can earn goodwill of people which can be turned to customers later.

All this started from May 2012 when National Express hired a dedicated content manager, Sally Hawkesford. Till then the company did not have any committed persons to manage social media. When she took up the charge, the company has about 23,000 fans in facebook fan page and about 4,000 followers in Twitter. She has planned a different strategy to attract more fans and followers. According to her the practice was to post the same material in fan page as well as in twitter. She changed that policy and came up with different postings in different communities which will attract the attention of the community members. The strategy found to be success as she could bring up the number of likes to 1, 00,000 and followers to 21,000 within a short time, less than a year.

Now this is the high time for the corporate houses and other small business organizations to hire a professional content manager or SEO. Internet marketing is becoming the most successful and cost effective strategy. Whatever you are investing on a professional will never become a waste. It will pay back for sure. Now start thinking about increasing your brand image by hiring a professional content manager or a search engine optimizer.