Digital Advertising goes high

Advertisement is the most important thing in the promotion of any types of business and different means have been practiced thorough years to advertise different products and services. Apart from traditional methods of print media advertisements, issue of pamphlets, notices etc are also considered as effective advertisements once. However, after the arrival of television, TV ads turned to be more effective.

There a quite a good number of television channels and this made advertisement through TV effective. When people got a chance to view motion pictures in their drawing room, most of the people got addicted to it and TV viewers have increased in number. This facilitated the spread of advertisement to a good number of public. Though, in the beginning it was the manufacturers of cosmetics and textile were the people who concentrated more on television ads, later almost all types of industries found it to an effective media to communicate with the customers.

After the arrival of internet, the scenario has changed a lot. Internet turned to the best media for advertisement as its reach is wider than television networks. Moreover, the developments in web technology and internet technology made almost everything possible through internet. This again increased the popularity of internet.

Slowly, business organizations started advertising in internet too. There are many advantages for advertising on internet. The first one is its global reach and the second one that it facilitates a two way communication with the customer too. Both these advantages attracted the marketing people.

Today, digital marketing has considered the best strategy to market a product or service and in this situation internet advertisements gained more popularity. According to a survey conducted by PwC, the digital marketing revenue has crossed 500 billion pounds last year. Going with this trend, we can assume that the digital advertising has been approved as an effective method of advertising.

There are different types of digital advertising. Though there are different types of paid advertisements, there are many free advertisement chances too in internet. Article posting directories are one such thing where you can post articles related to your area of business and then provide a back link to your website to attract more customers. Actively participating in many forum discussions and in social media site etc also will help you to boost your image. Many professional companies such as Thanmathra Creations help you in this area for a reasonable price.  

Rich and the Famous, Influenced by Social Media

A recent survey conducted by LinkedIn and Cogent Research revealed that almost 90% of the elite class are very active in Social media and they are highly influenced by them.  The mass affluent consumers (as this rich class with an asset of $100K to $1M as liquid cash is called in marketing terminology) take many important decisions depending on various suggestions, comments and reports coming in such media. This revelation underlines the importance of internet marketing once again.

The profession of marketing has undergone several changes in its structure and shape. The process of evolution is now reached in internet marketing. The evolution may continue further, but it is necessary to be in tune with the prevailing trends to be successful in business. That is the reason for many giants such as Mazda, Coca-Cola etc to enter into this area.

When the internet marketing evolved as a marketing technique, very few takers were there for it. In the initial stages, when internet marketing was limited to sending emails to people, it seemed to be ineffective. More than that, many corporate giants believe this strategy of sending mails to individual is something that may affect the image they created in the market. They feared that such an attempt will show them in a poor light. On those days, the companies were competing with each other in spending more money on television advertisements and on hoardings. They were spending more money on creating brand awareness. In such a world of money and glamour, internet marketing which did not had a glamorous appearance or richness got ignored by the big players. However, the internet marketing has gone through a phase of metamorphosis and grown to the present state where it enjoys a wide acceptability.

The new revelation of the survey will make the internet marketing more energetic. Experts in this area are busy with knitting new strategies to capture the mass affluent consumers. Finance, fashion, cosmetics, electronic Industries are aiming to this range of customers and planning big changes in their strategies in internet marketing.

This will bring much more positive changes in internet marketing in the near future.