Rich and the Famous, Influenced by Social Media

A recent survey conducted by LinkedIn and Cogent Research revealed that almost 90% of the elite class are very active in Social media and they are highly influenced by them.  The mass affluent consumers (as this rich class with an asset of $100K to $1M as liquid cash is called in marketing terminology) take many important decisions depending on various suggestions, comments and reports coming in such media. This revelation underlines the importance of internet marketing once again.

The profession of marketing has undergone several changes in its structure and shape. The process of evolution is now reached in internet marketing. The evolution may continue further, but it is necessary to be in tune with the prevailing trends to be successful in business. That is the reason for many giants such as Mazda, Coca-Cola etc to enter into this area.

When the internet marketing evolved as a marketing technique, very few takers were there for it. In the initial stages, when internet marketing was limited to sending emails to people, it seemed to be ineffective. More than that, many corporate giants believe this strategy of sending mails to individual is something that may affect the image they created in the market. They feared that such an attempt will show them in a poor light. On those days, the companies were competing with each other in spending more money on television advertisements and on hoardings. They were spending more money on creating brand awareness. In such a world of money and glamour, internet marketing which did not had a glamorous appearance or richness got ignored by the big players. However, the internet marketing has gone through a phase of metamorphosis and grown to the present state where it enjoys a wide acceptability.

The new revelation of the survey will make the internet marketing more energetic. Experts in this area are busy with knitting new strategies to capture the mass affluent consumers. Finance, fashion, cosmetics, electronic Industries are aiming to this range of customers and planning big changes in their strategies in internet marketing.

This will bring much more positive changes in internet marketing in the near future.