THANMATHRA The Creative People: Digital Marketing to Experience a Boom in 2014: Although the concept of digital marketing was here for quite some time, the year 2013 has witnessed a tremendous growth in this sector...
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Tuesday 28 January 2014
Digital Marketing to Experience a Boom in 2014
Although the concept of digital marketing was here for quite
some time, the year 2013 has witnessed a tremendous growth in this sector. Many
well reputed and already established business houses adopted this strategy
during this period and many newcomers established their brands using digital
marketing. This year also witnessed two major changes in the algorithms which have
influenced the habits adopted by digital marketing professionals.
As the growth of the sector continued throughout the year,
many usual practices have disappeared. Purchasing links became useless as the
search engines turned wise enough to recognize the paid links and dumping of
keywords became a reason for degrading the web pages. The positive effects of
the changes in the algorithms of Google brought content to the topmost position
in digital marketing. This clearly indicates the significance of content
marketing in 2014.
Content Marketing
Merely writing lengthy sentences abundant with keywords will
not work anymore with search engines. Sometimes, such a practice may end up in
receiving a permanent ban from the search engines too. Search engines started
giving importance to the real contents inside an article and are quite wise
enough to recognize whether they are relevant to the pages it is linking. At
this juncture, only unique and relevant contents can help in increasing the
page ranking and thus ensuring a top position in the search results.
Video marketing
This is another form of content marketing which has started
in 2013 and will continue to be in the top priority list throughout the year
2014. Unlike the commercial clippings in the television channels, these videos
are very cheaper but will attract more customers to your website. The perfect
blending of graphics with words makes a video attractive and informative. Many
digital marketing specialists are offering this service also nowadays.
Slide Marketing
This is another way to establish brand names which has
emerged in 2013. With many slide submission sites,
this stream is expected to
continue its upper hand in digital marketing. When the use of images along with
texts makes it more convincing, the fact that a visitor can take his or her own
time to read as the next slide will come only on the click, gives more
flexibility to the readers more than videos.Social Media Marketing
Although, the social media was very popular and was
influencing the thoughts of youngsters even before 2013, this year witnessed a
flow of people from all ages to these media. The area which has been considered
the playing ground of youth has turned to a vast conventional hall where people
belong to any group can enter and discuss on any subjects. This change in the
attitude of the public made social media stronger and the business
organizations started taking advantage of this change. This trend is also
supposed to continue in the coming years.
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