129 years in business, still experimenting with social media

Louisville Slugger, the giants in the manufacturing of baseball bats and other accessories has a history of 129 years in the market. World’s most preferred baseball bats are certainly coming from Slugger. Being in the market for more than a century, company has quite good number of loyal customers too. Being in a position far ahead of its competitors, Slugger has no need to worry about the future too. Still it entered in social media campaigning.

This move is aimed to catch up with the younger generation who are more tech savvy. Many new companies are entering in the market and are vigorously engaged in campaigning through different media. Company might have thought that slowly these new players may cut into their share in the market. They have come up with fan pages where they request the baseball players to narrate their motivating moments in their life as baseball players. Besides, it facilitates to personalize a banner with their photos and to post it in the fan page.

This decision of a corporate giant who is the undisputed leader in the industry for over a century clearly points to the significance of internet marketing in today’s world. When your established brand name and other modes of advertising will certainly fetch you business, you need to be in tune with the changing trends in the market. When the world moves high tech, you should also follow the suite or else will lose a lot. You may not notice the erosion of soil beneath your feet and when the sales graph start going down deeply, you may feel helpless to recapture the lost position.

Prevention is always better than curing and it is same in the case of business too. You should be wise enough to foresee the future, study the present and research in the past to design a suitable marketing strategy. And there is no doubt that internet will play an important role in marketing in the near future. It is always better to be prepared to face a challenge in the future. By initiating internet marketing today for your business, you can be a forerunner tomorrow.  

Use social networking sites wisely to enhance your brand image

Social networking sites have been started as a platform to meet people and discuss ideas. It has evolved a lot in its function as a meeting place to an effective media for communication. Many corporate companies are using the service of such sites to enhance their brand image.

When these sites were emerging as a media for advertisement, there was a misconception that it will be useful for products which are non-durable. Industries engaged in the production of Textiles, cosmetics, fashion accessories were the first one to display ads on these sites. Shortly service providers entered this area. Later on every industry started using the service of these media to enhance their brand image as the concept of advertising has changed. Earlier advertisements were meant to sell products or services directly to the customer. As the time passed, this concept also changed. Advertisement mainly aiming at promoting the brand name presently which will attract customers automatically. That could be the reason for many corporate entering into different social service activities too.

National Express, one of the leading public passenger transport company earned a unique honor in this area with their facebook fan page receiving 1, 00,000 likes which is the first time achievement of a company engaged in transporting. Presently they have more than 20,000 twitter followers too. Company is planning to use this opportunity to give publicity to their social activities such as children cancer charity help etc. It will use the service of this fan base to spread words about special offers and packages offered by the company from time to time. Thus, they feel that they can earn goodwill of people which can be turned to customers later.

All this started from May 2012 when National Express hired a dedicated content manager, Sally Hawkesford. Till then the company did not have any committed persons to manage social media. When she took up the charge, the company has about 23,000 fans in facebook fan page and about 4,000 followers in Twitter. She has planned a different strategy to attract more fans and followers. According to her the practice was to post the same material in fan page as well as in twitter. She changed that policy and came up with different postings in different communities which will attract the attention of the community members. The strategy found to be success as she could bring up the number of likes to 1, 00,000 and followers to 21,000 within a short time, less than a year.

Now this is the high time for the corporate houses and other small business organizations to hire a professional content manager or SEO. Internet marketing is becoming the most successful and cost effective strategy. Whatever you are investing on a professional will never become a waste. It will pay back for sure. Now start thinking about increasing your brand image by hiring a professional content manager or a search engine optimizer.

How a good article can help your site to attract more traffic?

Websites are meant for communicating with people. Hence it should be informative. Information received late is almost as same as not receiving information. This demands a timely publishing of information on your web. Here is the significance of the news pages or blogs in a website.

These pages facilitate publishing of latest information about your business. Besides, regular updating will help your website to be alive which a plus point is as far as search engine optimization is concerned. However by posting irrelevant articles for the sake of keeping the site alive may produce some negative impacts on your website. Same is the case when you just dump keywords irrelevantly for enhancing the optimization. When you post irrelevant articles, it may turn the visitors from your website as they have come there to gather certain information and not to pass time with some rubbish things. Dumping of excess keywords may result in the ban of the sites by search engines.

Here is the significance of contents to be published regularly on your website. The contents should be related to the core of the website and at the same time it should not be a repetition of same points in a different way. Visitors are intelligent enough to recognize the old wine in the new bottle. Hence you should provide new subjects or new thoughts every time. This demands a lot of reading and researches in the area where you work. You should get updated with the happenings in your industry and think about it in depth to make out your own ideas. For example, if you are into mining, many government policies may affect your business in both ways. Establishing a new sea port in your area may influence your business. You should learn about all the sides of such things and should think in connection with the prospect of your industry. You can guide your customers by writing about those.

Whenever, you are coming out with a new project or expanding the area of your business, it is news for your existing customers. Instead of simply providing them the news, you can give it with details such as the benefits, special features etc explaining with examples. You can use your news page or blog in your website for the same.

There may be some technological developments related to your field. You can pass the information about all those through your contents from time to time. When the visitors are guaranteed about fresh articles every now and then and if they find those articles to be useful, it certainly increases the number of repeated visitors which is a catalyst for search engine optimization.

Here at Thanmathra, we have a group of well experienced experts who will do hectic researches in every sector to gather the latest news and help you in making your website alive with unique and informative contents.

After all, we are working for a result and we are looking for customer satisfaction.