Websites are meant for communicating with people. Hence it
should be informative. Information received late is almost as same as not receiving
information. This demands a timely publishing of information on your web. Here
is the significance of the news pages or blogs in a website.
These pages facilitate publishing of latest information
about your business. Besides, regular updating will help your website to be
alive which a plus point is as far as search engine optimization is concerned.
However by posting irrelevant articles for the sake of keeping the site alive
may produce some negative impacts on your website. Same is the case when you
just dump keywords irrelevantly for enhancing the optimization. When you post
irrelevant articles, it may turn the visitors from your website as they have
come there to gather certain information and not to pass time with some rubbish
things. Dumping of excess keywords may result in the ban of the sites by search
engines.
Here is the significance of contents to be published
regularly on your website. The contents should be related to the core of the
website and at the same time it should not be a repetition of same points in a
different way. Visitors are intelligent enough to recognize the old wine in the
new bottle. Hence you should provide new subjects or new thoughts every time. This
demands a lot of reading and researches in the area where you work. You should
get updated with the happenings in your industry and think about it in depth to
make out your own ideas. For example, if you are into mining, many government
policies may affect your business in both ways. Establishing a new sea port in
your area may influence your business. You should learn about all the sides of
such things and should think in connection with the prospect of your industry. You
can guide your customers by writing about those.
Whenever, you are coming out with a new project or expanding
the area of your business, it is news for your existing customers. Instead of
simply providing them the news, you can give it with details such as the benefits,
special features etc explaining with examples. You can use your news page or
blog in your website for the same.
There may be some technological developments related to your
field. You can pass the information about all those through your contents from
time to time. When the visitors are guaranteed about fresh articles every now
and then and if they find those articles to be useful, it certainly increases
the number of repeated visitors which is a catalyst for search engine
optimization.
Here at Thanmathra, we have a group of well experienced
experts who will do hectic researches in every sector to gather the latest news
and help you in making your website alive with unique and informative contents.
After all, we are working for a result and we are looking
for customer satisfaction.
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