Thursday 18 April 2013

How a good article can help your site to attract more traffic?



Websites are meant for communicating with people. Hence it should be informative. Information received late is almost as same as not receiving information. This demands a timely publishing of information on your web. Here is the significance of the news pages or blogs in a website.
These pages facilitate publishing of latest information about your business. Besides, regular updating will help your website to be alive which a plus point is as far as search engine optimization is concerned. However by posting irrelevant articles for the sake of keeping the site alive may produce some negative impacts on your website. Same is the case when you just dump keywords irrelevantly for enhancing the optimization. When you post irrelevant articles, it may turn the visitors from your website as they have come there to gather certain information and not to pass time with some rubbish things. Dumping of excess keywords may result in the ban of the sites by search engines.
Here is the significance of contents to be published regularly on your website. The contents should be related to the core of the website and at the same time it should not be a repetition of same points in a different way. Visitors are intelligent enough to recognize the old wine in the new bottle. Hence you should provide new subjects or new thoughts every time. This demands a lot of reading and researches in the area where you work. You should get updated with the happenings in your industry and think about it in depth to make out your own ideas. For example, if you are into mining, many government policies may affect your business in both ways. Establishing a new sea port in your area may influence your business. You should learn about all the sides of such things and should think in connection with the prospect of your industry. You can guide your customers by writing about those.
Whenever, you are coming out with a new project or expanding the area of your business, it is news for your existing customers. Instead of simply providing them the news, you can give it with details such as the benefits, special features etc explaining with examples. You can use your news page or blog in your website for the same.
There may be some technological developments related to your field. You can pass the information about all those through your contents from time to time. When the visitors are guaranteed about fresh articles every now and then and if they find those articles to be useful, it certainly increases the number of repeated visitors which is a catalyst for search engine optimization.
Here at Thanmathra, we have a group of well experienced experts who will do hectic researches in every sector to gather the latest news and help you in making your website alive with unique and informative contents.
After all, we are working for a result and we are looking for customer satisfaction.

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