Holidays are fast approaching and business organizations are
up in hands to encash the holiday shopping fever. However, there is bad news
for the shop owners that the holidays are lesser in this year. Usually the
holidays starts from the day of thanks giving and ends with Christmas. This
year it starts on November 28th which means that there will be only
28 holidays in the place of 31 days they enjoyed last year. This put extra
pressure on the shoulders of business people who are already tired with planning
new marketing strategies.
Here the internet marketing strategy will work for them. At
a time when most of the people, especially those who live in cities depends
more on internet for business transactions, it is better to create a good
online image for your products well before the holidays start. You can go vigorously
on social media networks to advertise your products. If a bit of talent and
professionalism is exhibited you can advertise your products more effectively
for a lesser price. Instead of opting out for paid advertisements, fan page
postings and twitter will be more effective. The main reason is that the people
will always give preference to a personal suggestion than a commercial one.
Secondly, by regular posting and tweeting you can keep your name (Product’s
name) alive in the minds of people. Finally, such postings will give you a
chance to interact with your prospective clients and you can build a personal
rapport with them. This will certainly help you during the holiday shopping
fever.
Another option to popularize your product is content
marketing. You can make use of many websites that offer free publishing of
articles on various subjects. When you post an article in a related category in
any of these sites, you can provide back links to your website. The articles
should not be of promotional in nature but it should mention something about
your product vaguely. Thus you can build up product image and at the same time
you can increase your website’s page ranking too. Blogs, press releases,
classifieds etc can be used to boost the image of your products in the world of
internet.
As the holidays are fast approaching, this may be the right
time to begin with. There are many professional companies who can help you in
this regard. The small investment you are putting today will certainly get you more
returns during the coming holidays.
You may contact at thanmathracreations@gmail.com
for more ideas
