THANMATHRA The Creative People: Online Marketing, an Effective Marketing Strategy ...

THANMATHRA The Creative People: Online Marketing, an Effective Marketing Strategy ...: When the concept of internet marketing came up, it was mainly adopted by the consumable industries such as apparels, cosmetics etc. Many s...

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Online Marketing, an Effective Marketing Strategy for Heavy Engineering Industries

When the concept of internet marketing came up, it was mainly adopted by the consumable industries such as apparels, cosmetics etc. Many service industries such as tourism and hospitality industries also take the advantage of online marketing. On those days the assumption was that only these types of industries which are dealing directly with the end customer can avail benefits out of online marketing. Some prejudiced prevailed in the minds of marketing gurus too supported this assumption.

Online marketing helps to reach a wide range of customers and consumable products usually have the maximum number of customers. Internet is the best medium to reach maximum customers and thus the products can be advertised effectively. Here the customers are common people and most of them will be influenced by the advertisements. Hence online marketing is effective.

However in the case of heavy engineering industries, the end user will be a company or any other organization and the people who are responsible for taking a decision about the purchase will be high professionals who will not get influenced by attractive advertisements so easily. Secondly, each customer will have their own specification for the products he plans to buy and only those products which meet with the specifications can try to bid. Finally, the number of customers is limited and it is very easy to reach them personally.

These were the arguments of marketing professionals to reject the proposals for online marketing. They also pointed out that only a professional who knows in and out of the products can sell heavy engineering products as the talk will be more technical here. As the time passed even this concept too changed and more and more heavy engineering companies are trying their luck with online marketing. There are several advantages for online marketing over the conventional type of marketing. Or, it can provide a proper support for the conventional type of marketing.

Websites have become a necessity for any organizations nowadays and it has been a habit among people to depend on search engines to find out products they plan to buy. Here the page ranking will help you to figure in one of the topmost positions in the search results. When you are in the top position, your website will attract more visitors and the chance of converting more people as your customers is high. Here a professional SEO company can help you.

Secondly, the industrial sector all over the globe is developing fast and new industries are coming up almost every day. At this situation, there will be more prospective buyers for your products too. When you totally depend on the conventional types of marketing, you may not be able to reach this new chunk of customers. Here the internet marketing will help you in more than a way.

·         When the high page ranking will provide you a good online presence for your products, you will attract many new customers.

·         You can popularize your products through various options provided by different social media sites. A professional company can help you in this. When your products are popular, the prospective customers all over the world will certainly give a try.

·         Usually, the companies involved in online marketing will have a good collection of email ids. Here you can communicate with your prospective clients as well as existing clients in an effective way. For example, a company engaged in manufacturing drilling rigs and mining equipments can regularly in touch with the drilling contractors and mining companies by providing latest update about the happening in their field. This will certainly keep your company name alive in their memories and they will consider your name too when they have a requirement next time. A professional company who has enough experience in organizing online campaign can help you here too.

·         The professionals or the technical people will be interesting to know the latest developments in the related technology. You may start providing such information using your blogs regularly. This will certainly develop goodwill for your company as well as improve the brand image too.

There are many more strategies to improve your business through online. You may contact us at thanmathracreations@gmail.com for more details.